Elevating the Retail Landscape: Inside ASBIS’s Vision for Apple Retail in EMEA
In an interview, Pavel Kakovka, CCO Monobrand UGCIS at ASBIS Group highlights the company’s strategy of establishing iSpace as a premium experience platform rather than a traditional retail chain, leveraging 36 showrooms across high-growth EMEA markets. Key insights include driving consistent, high-standard service through local adaptation, strategic expansion into new regions, and fostering deep Apple ecosystem adoption. Q: What defines ASBIS’s approach to…
