Breezy’s exponential growth in the techmarket: a game-changer for trade-ins and refurbished gadgets
Forbes Ukraine recently highlighted the impressive growth trajectory of Breezy, the trade-in division of ASBIS, which has seen remarkable expansion since its establishment in 2020.
Here are the main points from the article:
- Record revenue growth: In the first nine months of 2025, Breezy’s revenue in Ukraine reached approximately $13 million, more than doubling the total revenue for the entirety of 2024.
- Rising demand. The company anticipates evaluating one million used devices throughout 2025, indicating a significant change in consumer behavior towards trading in outdated gadgets and opting for refurbished products.
- Increased consumer trust. Retailers such as Comfy and Foxtrot are reporting double-digit growth in the sales of refurbished smartphones, reflecting a notable rise in consumer confidence in these products.
- Market valuation. Breezy estimates that the Ukrainian secondary tech market is valued at approximately $360 million, with refurbished Apple products constituting a significant share of this market.
- Innovative evaluation process. Breezy evaluates traded-in devices based on 55 stringent criteria and has recently integrated AI technology to improve the accuracy of assessments and optimize trade-in pricing.
- Sustainability focus. The trade-in model not only enhances retailer sales but also supports environmental initiatives by promoting recycling and responsible consumption of technology.
As Breezy continues to expand, aiming for a minimum of 30% annual growth, it seeks to establish a new consumer habit focused on gadget trade-ins while positively impacting the environment. This innovative approach positions ASBIS as a frontrunner in the evolving tech market, emphasizing sustainability and consumer satisfaction.
Source: Forbes.ua