ASBIS’s Strategic pillars for Growth in the MENA Region and Emerging Markets 

ASBIS stands as one of the top rapidly expanding companies in the Middle East. Just last year, the company broadened its reach by launching a new distribution center in South Africa, while also reinforcing partnerships with key vendors across the MENA region. Moreover, ASBIS has displayed unwavering dedication to supporting startups in the UAE. These remarkable accomplishments were highlighted by Mr. Hesham Tantawi, Vice President of ASBIS Middle East, in an interview with Integrator Media, during which he also provided insights into the company’s future objectives. 

Mentoring for Start-ups. The company is heavily involved in mentoring start-ups, with 20 start-ups currently operating under its umbrella. It regularly organizes projects, seminars, and workshops, and its near-term plan is to expand these activities in Saudi Arabia. Additionally, the company is dedicated to investing in start-ups within this region. 

Real-Time Customer Experience. ASBIS Middle East has recently relocated to new premises, which have been outfitted with several dedicated demonstration and proof of concept areas to exhibit our complete product range. These proof-of-concept labs are specifically designed to showcase large storage systems, servers, and various technologies, including robotics. The company extends invitations to its clients and their associates to participate in training sessions, enabling them to gain practical experience with the products and partake in comprehensive training programs.  

Collaborative Government Projects. ASBIS actively engages in collaborative initiatives with governmental entities in Saudi Arabia, focusing on server and storage projects. Furthermore, the company collaborates with telecommunications companies and prominent corporations such as Aramco and SABIC. In Algeria, ASBIS has cultivated enduring partnerships with the government through local associates, a bond that has endured for 23 years. 

 The full interview can be found in The Integrator.