ASBIS evolves with the east

by Leo King

As IT take-up in eastern Europe continues to develop rapidly, large wholesalers such as pan-eastern European components firm ASBIS have been forced to react to the changing landscape. Single-country firms and their pan-regional rivals are moving to cope with changing rules and regulations, the reduction of subdistribution by vendors and the challenges of grey market trading. Laurent Journoud (right), VP sales and marketing at ASBIS, tells IT Europa about the challenges faced by his company and the industry…