ASBIS CZ transforming into a strategic technology partner with a focus on AI and customer-centric growth
In a recent interview with Reseller Magazine, the first B2B magazine dedicated exclusively to sellers of computer technology and consumer electronics, Martin Lanc, General Manager of ASBIS CZ, a subsidiary of the ASBIS Group, shared insights from his first year at the helm of the company. He highlighted significant achievements and outlined the strategic direction for the future.
Under his leadership, ASBIS CZ recorded a 33% year-on-year business growth, all while maintaining what Lanc considers essential in partner business: a human-first approach. A strong internal culture, open communication, and teamwork are key elements contributing to the company’s success.
A major focus area for ASBIS CZ is the integration of AI, not just in the products it distributes, such as AI-ready laptops with Windows 11, but also in its internal processes. AI is helping optimize demand forecasting, inventory, customer support, and more.
Lanc emphasizes that ASBIS CZ is evolving from a traditional IT distributor into a strategic technology partner. The company aims to guide partners through rapid market changes and support the adoption of advanced technologies, including AI, cybersecurity, cloud, and smart infrastructure.
Looking ahead, ASBIS CZ is focused on:
- Continued business growth and deeper relationships with key clients.
- Strengthening its value-added services offerings.
- Improving company culture and work environment.
- Raising brand awareness in the Czech IT market.
He also notes the specific demands of the Czech market, where customers place strong emphasis on service quality, personal approach, and responsiveness, areas in which ASBIS CZ aims to excel.
“We want to be more than a supplier, we want to be a technology guide that’s one step ahead,” says Lanc.
For more insights, read the full interview at Reseller Magazine (10/2025) by DCD Publishing s.r.o.