Comic Con Africa 2025: key results for LORGAR™
The recently concluded Comic Con Africa 2025 was a pivotal event for LORGAR™, ASBIS own brand known for cutting-edge gaming gear. This year’s convention attracted approximately 70,000 attendees to Johannesburg’s Nasrec Expo Centre, showcasing a significant interest in pop culture and gaming among both experienced gamers and newcomers. LORGAR™ partnered with Checkers Sixty60 to design an engaging activation space that became one of the highlights of the event.
The LORGAR™ x Checkers booth attracted a diverse audience eager to explore the latest technological offerings. Attendees had the opportunity to test LORGAR™’s gaming devices – from keyboards to gaming monitors – and experience how they work together as part of a connected ecosystem powered by LORGAR PLATFORM. From setting up macros and RGB sync to switching game profiles and tracking performance stats, visitors saw how the platform brings every device into a single, customizable environment.
Sales during Comic Con were noteworthy, with LORGAR™ ranking among the top brands for total sales in the Checkers zone. One standout product, the KBP7075-W-WH wireless keyboard, completely sold out by the end of the event, indicating strong consumer demand. Additionally, the Spin-the-Wheel giveaways were popular, culminating in a final prize draw with over 100 participants, which contributed to a lively booth atmosphere.
The outcomes of Comic Con Africa 2025 lay the groundwork for future initiatives. The collaboration between LORGAR™ and Checkers Sixty60 is essential for expanding the brand’s presence across 45 TechX Zones in South Africa. The two companies are planning new promotional strategies and in-store activations, and will be holding follow-up meetings to evaluate their achievements and discuss further regional growth.
In summary, Comic Con Africa 2025 has significantly boosted LORGAR™’s visibility and established a robust foundation for expanding its influence in the South African gaming market. The connections forged and experiences shared during the event are set to drive LORGAR™’s progress as it aims to become the preferred tech ecosystem for gamers.