ASBIS > ASBIS News > ASBIS expands its Pure Storage coverage to 9 new CEE countries
October 3, 2023 ASBIS News

ASBIS expands its Pure Storage coverage to 9 new CEE countries

ASBIS will now offer Pure Storage solutions to customers in 27 countries in EMEA including nine new ones. Pure Storage’s modern technology, combined with ASBIS’s expertise in the market will effectively meet the growing demands of businesses and provide them with unmatched infrastructure solutions.

ASBIS and Pure Storage, the IT pioneer that delivers the world’s most advanced data storage technology and services, established a partnership in 2018 with the shared objective of collaborating across a range of countries including Central Asia, the Baltic States, Georgia, Armenia, Azerbaijan, Kazakhstan, and Ukraine. In 2021, the partnership was further expanded to include Cyprus, Bulgaria, North Macedonia, and Kosovo. As of 2022, the partnership grew to encompass Greece as well.

As a result of their strong collaboration, both companies have decided to extend their partnership to include additional 9 countries: Romania, Hungary, Croatia, Slovenia, Serbia, Malta, Montenegro, Bosnia & Herzegovina, and Albania by mid-2023. ASBIS is now distributing Pure Storage technology to customers in the EMEA region, covering 27 countries. This collaboration brings together ASBIS’ extensive market presence and Pure Storage’s unique data management solutions delivered via the Pure Storage Evergreen model, enabling both companies to effectively reach and serve a wider range of customers in the local market. ASBIS and Pure Storage are committed to working closely together to help customers drive innovation, enhance data management capabilities, and empower businesses with scalable and efficient storage technologies.

By offering Pure Storage solutions, ASBIS can provide the world’s leading sustainable, high performance, all-flash storage technologies, offering a compelling value proposition for customers seeking efficient and reliable infrastructure solutions such as:

  • FlashArray//X™: A performance-optimized, all-flash, end-to-end NVMe and NVMe-oF storage array designed to provide unified block and file storage with enterprise performance, reliability, and availability to power critical business services
  • FlashArray//C™: A capacity-optimized, all-flash NVMe storage array that leverages QLC flash to deliver flash performance at hybrid economics
  • FlashBlade//S™: A Unified Fast File and Object (UFFO) storage solution that’s easy to manage, deploy, and can scale-out with your storage needs
  • The Pure//E Family: At an acquisition cost comparable to disk alternatives, the Pure//E Family delivers a highly reliable and scalable solution that yields better results faster, making the All-flash data center a reality
  •  Economical. Efficient. Everlasting. All-flash at the cost of disk—without the costs of disk
  • Kubernetes Data Services Platform Portworx — the most complete fully integrated solution for persistent storage, data protection, disaster recovery, data security, cross-cloud and data migrations, and automated capacity management for applications running on Kubernetes
  • FlashStack®: A modern converged infrastructure (CI) solution that combines FlashArray™ or FlashBlade with Cisco-validated technologies to deliver compute, storage, and network resources
  • AIRI//S™: A full-stack AI-ready infrastructure that combines the raw power of NVIDIA GPUs with the massive parallelism and high-throughput performance of FlashBlade

Yurii Koval, Enterprise Storage Business Development Manager, ASBISС Enterprises plc, commented: “We are thrilled to announce the expansion of our distribution partnership with Pure Storage, which now encompasses even more countries. The bet on Pure Storage that we made five years ago now shows the correctness of our choice. We are growing rapidly with Pure Storage in the Emerging Markets. This growth is a testament to the seamless collaboration between our teams. Our ASBIS experts are highly skilled in working with Pure Storage’s products, and they’re eager to assist system integrators, cloud service providers, and data centers in choosing the best solutions for their needs.”

Geoff Greenlaw, VP EMEA & LatAm channel, Pure Storage, said: “The success of our partners is the success of Pure. As a 100% channel-centric company, we are delighted to expand our partnership with ASBIS, to help us empower organizations in the region to innovate by providing a dynamic, cloud-like storage experience that is flexible, on-demand, and delivered as code.”