Phison expands European operations with local entity in Germany
Phison Electronics, a global leader in NAND flash controllers and storage solutions, has announced the expansion of its European operations with the opening of its inaugural local entity in Eschborn, Germany. This expansion strengthens Phison’s investment in Europe and reinforces its commitment to supporting customers and partners as demand for AI infrastructure, enterprise storage and next-generation data center technologies continues to grow.
The extended organization will execute a regional go-to-market strategy that combines direct enterprise engagement with a focused ecosystem of distributors, system integrators and strategic partners to accelerate adoption of Phison’s Pascari enterprise SSD portfolio. Phison will prioritize AI, hyperscale, HPC and enterprise opportunities while providing localized sales, technical and marketing support to better serve customers across the region.
ASBIS plays a key role in bringing Phison’s Pascari enterprise SSD portfolio to market across Europe through its established channel network, local market expertise and enterprise capabilities. Phison’s expanded presence in Europe will provide stronger local sales and technical support as the companies develop the Pascari business across the region.
“Phison’s investment in its Europe operations demonstrates a strong commitment to supporting customers and partners locally,” said Marek Horyl, VP of IT Products at ASBIS Enterprises PLC. “We are strengthening our collaboration to bring the Pascari enterprise SSD portfolio to market through our channel ecosystem, enabling businesses across Europe to deploy high-performance storage solutions for AI, cloud, and enterprise workloads.”
Learn more about Pascari: https://www.asbis.com/vendors/pascari