LORGAR showcases Sim Racing solutions at Ferrari Track Day in South Africa
LORGAR, the gaming and esports brand within ASBIS Group, partnered with Evetech to deliver a sim racing activation at Ferrari Track Day in South Africa, bringing together virtual and real motorsport in a single experience.
Around 500 visitors attended the event, where LORGAR racing cockpits gave guests the opportunity to experience virtual racing alongside the action on the track. The simulators remained in constant use throughout the day, showcasing the brand’s sim racing portfolio in a real motorsport environment.
The activation also reflected the growing connection between motorsport and sim racing. According to the latest FIA F1 Fan Survey, conducted among more than 100,000 fans across 186 countries, 51% of Formula 1 fans play motorsport-specific video games, increasing to 64% among fans aged 16-34. The FIA also identifies esports as one of the fastest-growing and most accessible forms of motorsport.
By participating in events such as Ferrari Track Day, LORGAR continues to introduce its sim racing solutions to motorsport audiences and strengthen its presence within the growing sim racing community.
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