LORGAR in the Baltics: where Esports sponsorship meets retail
ASBIS’s own brand LORGAR has become the official Technical Partner of the Azeron Baltic CS2 Superfinals 2026, a partnership that illustrates a broader strategy: using competitive gaming as a direct channel for customer acquisition, brand visibility, and retail activation across the Baltic region.
Esports as a go-to-market channel
On July 12, the LAN Qualifier at Cyber Empire in Riga brought together 16 Counter-Strike 2 teams from Latvia, Lithuania, and Estonia and, alongside them, a highly targeted audience of engaged, high-intent gaming consumers. Rather than treating the event as a one-off sponsorship, LORGAR used it as a live retail touchpoint: visitors could test products hands-on and purchase selected gear directly on site.
This model doesn’t stop when the tournament ends. LORGAR maintains a year-round retail presence at Cyber Empire, where visitors can continue testing and buying products during regular gaming sessions turning a single event into an ongoing sales and brand-engagement channel rather than a short-term marketing spend.
Scaling through regional reach
The four teams that qualified in Riga now advance to the Superfinals on July 25–26 in Ventspils, held as part of GGFEST 2026, one of the largest sports, gaming, and youth culture festivals in the Baltics. Participation at this scale extends LORGAR’s reach well beyond the core esports audience, placing the brand in front of a broader youth and lifestyle demographic across the region.
For ASBIS, this reflects a consistent approach to brand building: pairing product visibility with real commercial access points, and using regional cultural events as a scalable route to new customers not just a sponsorship line item.
Explore the LORGAR product portfolio https://www.asbis.com/vendors/lorgar