ASBIS Bulgaria broaden the partnership with the leading global tech brand TCL
ASBIS Bulgaria, a subsidiary of ASBIS Group, has officially broadened its partnership with TCL, a major global consumer electronics brand known primarily for its smart TVs, display panels, and home appliances. This expansion will see the inclusion of three high-demand product categories: smartphones, tablets, and multimedia projectors into ASBIS existing portfolio that previously focused on TCL’s TVs, monitors, and soundbars within the Bulgarian market.
Previously ASBIS distributed TCL TVs, monitors and soundbars on the Bulgarian market.
This expansion enables ASBIS to offer business partners a more comprehensive ecosystem of smart devices and display technologies tailored for work, mobility, and home entertainment.
Key highlights of the new product lineup:
- TCL 70 & NXTPAPER Series. Merging innovation with eye care, these smartphones and tablets incorporate breakthrough NXTPAPER technology, which mimics a paper-like reading experience, minimizes glare, and significantly reduces blue light exposure. This makes them ideal for prolonged usage and enhances corporate productivity.
- Smart multimedia projectors. Engineered for versatility, these projectors deliver a cinematic experience, featuring compact designs, automatic image calibration, and seamless wireless connectivity. They are perfectly suited for modern conference rooms, classrooms, and home theater setups.
By leveraging TCL’s global technological prowess in tandem with ASBIS’s robust local distribution capabilities, this partnership is set to bring high-value, high-potential products to consumers across the market, marking a significant step forward in the consumer electronics landscape.
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