Breezy Launches AI-Powered Door-to-Door Trade-In Platform with Takealot in South Africa
Making premium technology more accessible requires more than competitive pricing. It requires new retail models, smarter customer journeys and services that create value across the entire ecosystem.
Breezy has launched a fully digital AI-powered door-to-door Trade-In experience with Takealot, South Africa’s largest online marketplace, giving its 4.8 million active customers a seamless way to upgrade their smartphones. Customers receive an instant online valuation, apply the trade-in value immediately toward a new purchase and complete the entire process online, including doorstep collection.
The launch reflects a broader shift in how technology markets develop. Trade-In is no longer simply a retail programme, it has become an important affordability tool that helps more consumers access premium devices, enables retailers to build stronger customer loyalty and supports a more circular technology ecosystem.
Andrii Kosar, CEO of Breezy, said:
“The launch of door-to-door online Trade-In with Takealot marks another important milestone for Breezy’s expansion in South Africa. We’ve built a completely digital customer journey, from AI-powered remote device assessment and instant trade-in discounts to convenient doorstep logistics, because we believe this is the future of trade-in. Our goal is to deliver this best-in-class experience in every market where we operate.”
For ASBIS, expanding into new markets means more than introducing leading technology brands. It also means bringing proven retail technologies and value-added solutions that strengthen the authorised channel, improve affordability and create sustainable growth opportunities for partners.
This milestone, delivered together with Breezy, Takealot, ASBC and ASBIS South Africa, marks another important step in expanding innovative retail solutions across Africa.
Read the full announcement: Breezy launches AI-powered door-to-door Trade-in on Takealot – Breezy Site