ASBIS Expands Eaton Partnership to Croatia, Strengthening Presence in the Power Management Solutions Market
ASBIS, a leading Value-Added Distributor, developer, and provider of ICT, IoT products, solutions, and services across the EMEA region, announces the expansion of its cooperation with Eaton, a global technology leader in power management solutions, to the Croatian market.
As part of the expanded partnership, ASBIS will provide Croatian customers and partners with access to Eaton’s portfolio of advanced power protection and electrical infrastructure solutions. The cooperation builds on ASBIS’s successful distribution of Eaton products in other markets, including the Czech Republic, Slovakia, and Bosnia and Herzegovina, where the companies have already established a strong foundation for business development.
Eaton is a globally recognized provider of technologies designed to help organizations manage electrical power more efficiently, safely, and sustainably. The company develops solutions that support critical infrastructure, data centers, businesses, and industrial environments by improving power reliability and operational continuity.
Through the expanded cooperation, ASBIS will distribute Eaton’s range of power management products in Croatia, including:
1. Uninterruptible Power Supply (UPS) systems designed to protect critical equipment from power interruptions, voltage fluctuations, and electrical disturbances. Eaton’s UPS portfolio includes solutions for home, office, SMB, enterprise, and data center environments, covering a wide range of power requirements.
2. Power protection and backup solutions that ensure business continuity and help organizations maintain stable operations even during unexpected power events.
3. Electrical distribution and infrastructure solutions supporting efficient energy management across different business environments.
“We are pleased to extend our cooperation with Eaton to Croatia and bring its industry-leading power management solutions to local partners and customers,” said Marko Malic, General manager ASBIS Croatia. “The expansion reflects our strategy of strengthening our portfolio with trusted global technology brands and delivering reliable solutions that address the growing demand for secure and efficient infrastructure.”
The partnership between ASBIS and Eaton combines Eaton’s expertise in power technologies with ASBIS’s strong regional presence, distribution capabilities, and market knowledge. Together, the companies aim to support Croatian businesses in building more resilient, secure, and energy-efficient IT and electrical environments.
About Eaton
Eaton is a global power management company providing technologies and solutions that help customers manage electrical, hydraulic, and mechanical power more efficiently, safely, and sustainably. Eaton’s portfolio includes power quality products, UPS systems, electrical distribution components, and infrastructure solutions for commercial, industrial, and data center applications.