ASBIS shares insights on the future of channel marketing in the AI era
Faraz Ali Khan, Marketing Director at ASBIS Middle East, has been featured in Tech It Up Middle East with an interview exploring how Artificial Intelligence (AI) is transforming channel marketing while reinforcing the importance of human expertise, trusted partnerships, and strategic collaboration.
In the interview, Faraz discusses how AI is reshaping marketing operations by improving efficiency, accelerating content creation, and enabling more data-driven decision-making. At the same time, he emphasizes that technology cannot replace the creativity, trust, and long-term relationships that remain at the core of successful channel marketing.
The interview also highlights the evolving role of marketers, who are increasingly combining AI-powered tools with human insight to deliver more personalized customer experiences, stronger partner engagement, and measurable business outcomes. As AI adoption continues to accelerate across the technology industry, ASBIS views AI as an enabler that empowers marketing teams rather than replacing them.
The feature reflects ASBIS’ commitment to sharing industry expertise and contributing to discussions on the future of channel marketing and digital transformation.
Read the full interview: Beyond the Box: Why Channel Marketing Remains Deeply Human in the Age of AI – Techitup Middle East