Oleg Kazeko, Head of Affordability at ASBIS

When premium becomes affordable: how ASBIS Is creating value beyond distribution 

The premium technology market is changing. Innovation remains at the heart of customer demand, but purchasing decisions now extend beyond the product itself. Consumers increasingly consider how they may finance, upgrade and own a device over time. According to McKinsey’s State of the Consumer 2026, 82% of consumers are keeping products longer before replacing them,…